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Fragrances for men by Floris London

Gift Ideas for the Holidays: Perfume

By Andrew Harper

The Hideaway Report | October 1, 2015

Illustration by Melissa ColsonOne of my favorite London stores is Floris (89 Jermyn Street). The firm has been at the same premises since it was founded by Juan Famenias Floris in 1730. Today, it is the world’s second-oldest retailer of toiletries (after Johann Maria Farina in Cologne). The interior is redolent of a vanished age, with its mahogany counter and gleaming vitrines.

In the lead-up to the holidays, Floris is an invaluable source of presents. The woman does not exist who is indifferent to a gift of the 18th-century eau de toilette “Lily of the Valley,” or “Bouquet de la Reine,” created for Queen Victoria’s wedding. Sometimes I indulge in the “No.89” aftershave, the preferred fragrance of James Bond.

Prior to Christmas, 
I also rely on perfumers Penhaligon’s (41 Wellington Street), Miller Harris (21 Bruton Street) and Jo Malone (150 Sloane Street).

Floris shop at 89 Jermyn Street, St. James’s, London

This article appeared in the October 2014 print edition of Andrew Harper’s Hideaway Report under the headline “Gifts for the Holidays."

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Andrew Harper Photo Our editors write under the Andrew Harper byline so they can travel the world anonymously to give you the unvarnished truth about luxury hotels. Hotels have no idea who they are, so they are treated exactly as you might be.

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